In this episode of How Teams Work: Behind the Scenes, Shawn McFadden talks with Process Pro co-founders Adam Sharrow and Andrew Millet about why lead source data so often can’t answer the questions leadership is asking. They walk through what HubSpot’s default source properties track and where they fall short, especially with trade shows, imports, and partner leads. They also cover how campaigns, UTMs, and marketing events fit in, how they decide between fixing the defaults and building a custom model, and how to keep source data accurate as the business changes.
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