Which HubSpot Plan is Right for You?

It goes without saying that we’re big fans of HubSpot. We can appreciate just how daunting selecting a new CRM can be but don’t fret! Choosing the right HubSpot plan doesn’t have to be overwhelming. In this post, let us do your homework for you. We’ll guide you through each Hub and provide a quick breakdown of the important pieces so you can make an informed decision and start implementing (ask us about our Implementation Services!).

Setting Your Foundation

As you think about the right plan for your business, keep these questions top of mind: 

  1. What are your ultimate goals? 
  2. What’s your budget? 
  3. What problems are you looking for HubSpot to solve? 
  4. Which features are most important and do they align with your short and long-term goals? 

Make sure to have a clear vision of your needs before you start sifting through the plan details. This will help to keep you on track and not waste time on unnecessary features if you don’t plan on using them at this stage in your company’s growth.

Marketing Hub - Free

Although the free version is limited, it’s a smart and cost-effective way to introduce yourself to the software to see if it’s the right fit for you and your team. 

In this free version, you get access to: 

  • Marketing emails 
  • Web forms 
  • Drag-and-drop landing pages 
  • Live chat 
  • Paid ads management 
  • CRM 

Keep in mind, the free version has limits on what you can and cannot do. Plus, everything is HubSpot branded so there’s no room to “put your company mark” on your collateral. It's a great way to test drive the software and figure out the basics of inbound marketing. After you get acclimated, you’ll likely decide to move to a paid tier so that you can expand HubSpot’s offerings and get more out of the platform.

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Marketing Hub - Starter

Start building your engine! With Starter, you can now begin to communicate with, best organize, and nurture your leads with HubSpot’s more robust features. It’s a great package for a small company with a limited marketing budget. 

Starting at $45 per month, Starter will give you access to the premium versions of everything in the free package, plus:

  • Marketing automation 
  • SEO tools 
  • Video hosting and management 
  • Social media tools 
  • Blog and content creation tools 
  • Analytics dashboard 
  • Over 30 additional features 

As your team grows and your marketing strategy evolves, you may opt to move into the next tier. 

Marketing Hub - Pro 

Pro is a much more significant investment. At $800 per month, it’s not cheap but it’s for teams who really want to level up. It’s also a solid choice if your business is migrating from another platform like Marketo or Pardot. 

In this plan you get everything in Starter, plus: 

  • Omni-channel marketing automation
  • SEO
  • Blog
  • Social media
  • Video hosting
  • Custom reporting and more!

With Pro, you can expand upon your digital marketing program by automating manual processes, setting up workflows (think email campaigns that are automatically triggered!), creating informative dashboards or custom reports that measure and track website traffic to ROI, and data that's relevant and meaningful to your business.

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Marketing Hub - Enterprise  

If you have a large marketing team and budget, we recommend skipping directly to Enterprise. Although, you can always start at one level and easily upgrade if you feel you’ve maxed out your plan and are looking for more. 

With this plan, you’ll be able to use all the features from Pro, plus: 

  • Account-based marketing
  • Adaptive testing
  • Predictive lead scoring
  • User roles
  • Multi-touch revenue attribution
  • 10,000 contact limit 

At $3,200 a month, it’s HubSpot’s most expensive plan, but it’s also their most robust. You’ll be able to involve a larger team and create more sophisticated processes. It’s also the best option if your company has a large contact database as the other plans have significant limitations.

Sales Hub -  Free 

Like Marketing Hub’s free version, if you’re looking for an easy way to get a feel for how Sales Hub works and if this CRM is right for you, start here.

In this free version, you get access to:

  • Contact management
  • Deal pipeline
  • Quotes
  • Meeting scheduling
  • Live chat
  • Reporting dashboard

Remember, like Marketing Hub - Free, you’ll be limited in what you can and cannot do, but it’s a solid place to start and easy to upgrade to the next tier.

Sales Hub -  Starter 

Sales Hub is designed to support your sales team’s efforts, and provide a powerful suite of tools to accelerate growth and streamline processes. If you have a small sales team and are looking for an entry-point beyond HubSpot’s free version, Starter brings the goods. This version provides sales reps with the tools they need to shorten sales cycles and improve close rates, and is only $45 per month. 

In this version, you get access to: 

  • Everything in Free
  • Simple automation
  • Goals
  • Conversation routing
  • Multiple currencies
  • Rep productivity performance

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Sales Hub -  Pro

Pro is worth the $450 per month investment if your sales team wants to kick things into high gear and see the power HubSpot can generate. It’s a great choice for those businesses with a large number of quality leads that need quick action, or your team is in need of business and process automation. 

Pro enables these features: 

  • Everything in Starter
  • Deal stage, task, and lead rotation automation
  • Sequences
  • Teams
  • Custom reporting
  • Phone support
  • Can also integrate Salesforce with Pro

This package will help your sales team automate their outreach with personalized emails, enable more comprehensive and custom reporting, extra dashboards, and calculated properties giving superior visibility into the entire lifecycle, so decision-making becomes data-driven.

Sales Hub -  Enterprise

If you want to do big things, go with Enterprise at $1,200 per month. This is a plan not just for large businesses but can serve small-to-medium-sized businesses, as well.  This plan is for sales leaders who want complete visibility and control of their process, content, activity, and pipelines.

With tools like Playbooks and call transcription, you can coach your team and provide invaluable feedback in a timely manner, along with automating your quote approval structure based on specific thresholds and report or analyze any part of the sales process.

Enterprise focuses on everything from Pro, plus: 

  • Custom objects
  • Predictive lead scoring
  • Playbooks
  • Forecasting
  • Recurring revenue tracking

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Bundle Options 

If you’re looking to bundle or invest in multiple Hubs, HubSpot offers a variety of packages and discounted pricing options, especially if your team wants to delve into Operations or Service Hubs. Bundling your plans has many advantages, but don't take our word for it!

HubSpot 2021 ROI Report

If you're interested in bundling plans, give us a shout and we can help guide you. Screen Shot 2022-06-16 at 1.26.57 PM


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