Top CRM Data Enrichment Tools to Replace HubSpot Insights

The sunset of HubSpot Insights has left many organizations scrambling to think about how to maintain their CRM data's accuracy and completeness. Historically, HubSpot Insights provided auto-populated data for company records based on their domain, making it easier to flesh out company records without manually entering key details such as company name, industry, size, location, and contact information.

However, as of September 18, 2024, new HubSpot accounts no longer have access to Insights with legacy accounts following suit on March 17th, 2025. This shift has created a need for alternative tools and strategies to ensure CRM records contain the necessary data that power internal operations including segmentation and automation. Whether you’re considering HubSpot’s new Breeze Intelligence or third-party alternatives, this guide will help you decide on the best data enrichment solution for your organization.

What is was HubSpot Insights?

HubSpot Insights was a built-in feature that automatically enriched company records with data sourced from third-party providers, web crawling, and crowdsourcing. It helped teams maintain accurate and comprehensive CRM records with minimal manual effort. 

With HubSpot Insights being phased out, many users are concerned about losing valuable information such as:

• Company name and location
• Industry classification
• Firmographic details like revenue and employee size
• Social media and contact information

The impact of this feature going away is not exclusive to CRM records though. Any assets and automations within your HubSpot account including workflows, dashboards, lists, lead scoring, and lead routing that rely on HubSpot Insights data may no longer work due to this update. 

With HubSpot going away, it’s important to explore available alternatives and determine which one will work best for your organization's needs.

How to select a solution

With all data enrichment tools having different data sets, features, and pricing, choosing the right one depends on your unique requirements and budget. Here are a few guidelines on how to choose the one that will work best for you:

Evaluate Your HubSpot Assets

Take inventory of HubSpot assets and automation that could be impacted by the sunset of HubSpot Insights. Review what properties are being updated and how they are being used in your portal.

Identify Your Data Requirements

Determine which properties—such as revenue, industry, or contact details—are most critical to your operations.

Evaluate Features and Costs

Compare tools based on features, scalability, and pricing. Ensure the tool provides the depth of data your team needs while staying within budget.

Test Before Committing

Many tools offer free trials or demos. Use these to ensure the tool integrates well with your CRM and fits your workflow.

Breeze Intelligence: HubSpot's replacement 

Breeze Intelligence is HubSpot’s newly introduced data enrichment solution, powered by Clearbit. It aims to replace HubSpot Insights while offering additional capabilities to enhance CRM records with data that is even more accurate and up-to-date. 

Data Points

Breeze Intelligence uses Large Language Models (LLMs) and AI to enrich company records with over 25 key properties, including:

• Firmographics: Revenue range, employee range, total money raised, and year founded.
• Contact and Location Data: Phone number, postal code, city, state/region, and country.
• Digital Presence: Website URL, LinkedIn handle, Facebook page, and other social media accounts.
• Operational Insights: Industry, industry group, company keywords, and web technologies used.

Note: Breeze Intelligence does not include Contact email or phone number as a key property.

Features

• Manual, automated, and bulk data enrichment options.
• Powered by Clearbit’s extensive database for reliable and up-to-date information.
• Built-in functionality for an easy setup and smooth user experience.
• Buyer intent and form-shortening capabilities

Flexibility

Breeze Intelligence provides multiple enrichment methods, allowing teams to enrich data manually or automate the process. Breeze Intelligence works seamlessly with HubSpot’s other tools, allowing for easy integration into existing workflows, reports, and lists.

Cost

• Pricing starts at $30/month for 100 credits, making it suitable for medium to large teams but potentially costly for smaller ones.
• Automatically upgrades to a higher tier if credit limits are exceeded, which applies for the remainder of a user’s contract.
• No free plan is available, unlike many third-party alternatives.

For teams already committed to HubSpot, Breeze Intelligence offers a convenient and capable replacement for Insights. However, exploring third-party tools can open up more cost-effective or specialized options.

Third-party data enrichment tools

While Breeze Intelligence may be the most convenient option for HubSpot users, its high price tag may not be feasible for all organizations. For those looking to expand their solution search beyond Breeze Intelligence, several third-party options exist and come with unique capabilities, features, and pricing. These tools can integrate with HubSpot via native integrations, APIs, or iPaaS middleware like Zapier or Make. While dozens of third-party data enrichment tools exist in the market, we will provide some of our favorites to consider.

Apollo

Apollo is a comprehensive lead intelligence and sales engagement platform that streamlines CRM data cleansing, automates enrichment workflows, and fuels outbound sales strategies with accurate, up-to-date contact and company information. 

Data Points

Apollo provides robust enrichment capabilities, offering:

• Over 65 data attributes, including title, industry, company size, revenue, funding, job postings, and technologies used.
• Access to a B2B database with over 250 million contacts and 60 million companies.
• Updates with 2 million new contacts monthly, and 60 million refreshed records to ensure data accuracy.
• Buyer intent signals, such as page views and other engagement activities.

Integration to HubSpot

Apollo's CRM enrichment integrates natively with HubSpot, allowing:

• Manual or automatic enrichment of contacts with 11 data points.
• Manual or automatic enrichment of accounts with 24 data points.
• Syncing of custom contact and account fields for tailored filtering and organization.
• Syncing of Apollo stages with HubSpot statuses for aligned lead and account management.

Features

• Data Cleansing: Automates the process of filling in missing information and identifying inaccuracies, keeping your CRM clean and up-to-date.
• Contact & Account Enrichment: Add critical details like job title, company size, and technologies to your existing records.
• Segmentation Signals: Leverage enriched data for more precise segmentation, enabling targeted campaigns based on firmographics or behavioral data.
• B2B Database Access: Empower your team with a rich resource of fresh leads to fuel outbound campaigns.
• Custom Syncing: Ensure your CRM aligns with your sales processes through custom field creation and synchronization.

Flexibility

Apollo is designed for teams focused on outbound strategies, offering tools to:

• Enrich existing CRM data for improved targeting and engagement.
• Create new contact lists aligned with your Ideal Customer Profile (ICP).
• Execute cold email campaigns directly within Apollo, transferring engaged prospects into HubSpot.
• Automate enrichment workflows to save time and focus on revenue-generating activities.

Cost

Apollo provides tiered pricing plans including a free option:

• Basic Plan: $49/month per user, offering essential enrichment and prospecting features.
• Professional Plan: $79/month per user, adds advanced features such as intent data and additional credits.
• Enterprise Plan: Custom pricing for large teams with specific requirements, such as dedicated support and API access.

Clay

Clay is a data enrichment platform that aggregates data from several different providers and enables teams to implement a waterfall approach to data collection, ensuring access to the data points they need, while using AI to analyze and categorize data before syncing with your CRM or data warehouse.

Data Points

• Clay does not have any native data. They instead aggregate data directly from 100+ external enrichment tools including Hunter, Apollo, SalesNavigator, and more. Clay combines these data sources for a waterfall enrichment process.
• Access and enrich company and contact details, such as email addresses, phone numbers, company size, industry, and revenue.
• Leverage AI for categorizing and analyzing enriched data to align with your custom CRM properties.

Integration to HubSpot

While Clay does not offer a native HubSpot integration, it connects seamlessly via API:

• Use HubSpot APIs to sync enriched data back into your CRM.
• Enable workflows that automatically push analyzed and categorized data to HubSpot.

Features

• Waterfall Enrichment: Pull from multiple data sources to ensure you capture the most complete and accurate information.
• AI Analysis: Automate the categorization and structuring of enriched data for consistency with your CRM schema.
• Automation Tools: Build workflows that reduce manual data hygiene tasks and improve operational efficiency.
• Customizable Workflows: Adapt the platform to meet your unique CRM needs, from lead segmentation to detailed reporting.

Flexibility

Clay is highly adaptable, making it suitable for teams with unique data challenges:

• Ideal for teams requiring advanced enrichment strategies beyond a single data source.
• Supports a variety of data sources and workflows, ensuring compatibility with your existing tech stack.
• Provides robust API capabilities, allowing for custom integrations and data management solutions.

Cost

Clay offers tiered pricing including a free starter plan or the ability to purchase only enrichment credits: 

• Starter Plan: $134/month for basic enrichment and automation features.
• Pro Plan: $314/month, including advanced features like waterfall enrichment and AI-powered categorization.
• Enterprise Options: Custom pricing for larger teams requiring extensive API usage and advanced workflows.

LeadIQ

LeadIQ is a sales prospecting and data enrichment platform designed to help teams find prospect data, track buying signals, and personalize outbound outreach, empowering businesses to streamline their outbound sales efforts.

Data Points

LeadIQ provides a wide range of data enrichment capabilities, including:

• Contact information such as email addresses and phone numbers.
• Company insights, including size, industry, and location.
• Buyer intent signals and activity tracking, such as job changes or content engagement.
• Support for personalization by tracking account-level behaviors and insights.

Integration to HubSpot

While LeadIQ does not offer native HubSpot integration, it can connect via Zapier, enabling:

• Automated syncing of enriched prospect and company data into HubSpot.
• The ability to trigger workflows in HubSpot based on enriched data or activity captured in LeadIQ.
• Flexibility to customize integration workflows using Zapier’s automation tools.

Features

• Data Enrichment: Enrich contact and account records with accurate, up-to-date data for better segmentation and outreach.
• Buyer Intent Tracking: Identify key buying signals and behaviors to prioritize outreach efforts.
• Outbound Personalization: Create cold outreach campaigns using enriched and contextualized data.
• Streamlined Prospecting: Simplify the process of finding and capturing new leads for outbound sales efforts.
• Team Collaboration: Share enriched prospect lists across teams, enhancing coordination and alignment.

Flexibility

Like Apollo, LeadIQ was designed with a focus on outbound prospecting, offering:

• Versatility in data enrichment workflows through its Zapier integration.
• The ability to adapt to various sales processes, from prospect identification to personalized outreach.
• Compatibility with existing CRM systems and tools via customizable automation.

Cost

LeadIQ offers tiered pricing including a free option:

• Basic Plan: $36/month per user, offering core prospecting and enrichment features.
• Pro Plan: $79/month per user, with additional personalization and intent tracking capabilities.
• Enterprise Plan: Custom pricing for larger teams with advanced needs, including API access and custom integrations.

ZoomInfo

ZoomInfo is an enterprise-level B2B intelligence platform offering extensive contact and company data for businesses focused on outbound lead generation and Account-Based Marketing (ABM) strategies.

Data Points

ZoomInfo provides robust enrichment capabilities with data such as:

• Firmographics: Industry, company size, revenue, location, and technographics.
• Contact Information: Email addresses, phone numbers, job titles, and organizational hierarchies.
• Intent Signals: Buyer behavior, funding events, job postings, and engagement insights.

Integration to HubSpot

ZoomInfo offers a native HubSpot integration, allowing for easier setup:

• Automatically enrich inbound leads as they enter HubSpot.
• Bulk-enrich existing contact and company records for comprehensive profiles.
• Leverage custom field mapping to align enriched data with your CRM properties.

Features

• Advanced Enrichment: Append and update inbound and outbound records with technographics, firmographics, and intent data.
• Bulk Data Updates: Quickly enrich large contact and company lists to support outbound campaigns.
• Lead Scoring & Routing: Use enriched data to improve lead prioritization and routing.
• Data Health Monitoring: Access dashboards to evaluate and maintain CRM data accuracy.

Flexibility

ZoomInfo is designed for large-scale outbound campaigns and enterprise-level needs:

• Ideal for businesses building new contact lists and targeting decision-makers.
• Offers robust account-level insights to support ABM and outbound marketing.
• Scales easily to meet growing database needs with frequent data updates and enrichment.

Cost

ZoomInfo is one of the most expensive options among similar tools, catering to the needs of enterprise-level organizations:

• Zoominfo’s pricing is customized tiered pricing based on your data needs and organizational scale.
• Provides access to extensive data sets and enrichment features.
• Best suited for businesses requiring large-scale data enrichment and outbound campaign support.

AccountScout

AccountScout is a new tool in early access, built by Stuart Balcombe, founder of ConnectedGTM, designed to replace the functionality of HubSpot Insights. With a native integration with HubSpot, AccountScout delivers a seamless replacement for keeping your account data up-to-date—completely free.

Data Points

• Enrichment for the 22 data points previously covered by HubSpot Insights.

Integration to HubSpot

• Native integration with HubSpot with zero configuration needed.

Features

• Designed as a simple plug-and-play replacement for HubSpot Insights.
• Currently in early access. Access must currently be granted via the form on the AccountScout website.

Flexibility

• Seamlessly integrates into your existing HubSpot company records with minimal setup.

Cost

• Completely free, delivering an easy replacement without any additional cost burden.

If you’re unsure which solution aligns best with your goals, consult with the experts at Process Pro Consulting. Our team can help you evaluate your options and implement the ideal tool for your needs.