Preparing for HubSpot's Salesforce Integration v2
The HubSpot-Salesforce integration is one of HubSpot’s most widely used, with nearly 11,000 companies actively using it every day. Given how...
HubSpot Integrations & Custom Development
Case Study: Building a Self-Service Customer Portal Inside HubSpot for a Manufacturing Company
Graber Manufacturing had a challenge keeping customers informed throughout a complex, build-to-order production process. Process Pro solved this...
Case Study: Building a Custom HubSpot White Space Agent to Automate Cross-Sell and Drive New Revenue
Spectrum VoIP had the product catalog. They had the customer base. What they didn't have was a scalable way to identify which customers were...
The Salesforce-to-HubSpot Migration Guide Nobody Writes
From the May 27th, 2026, edition of How Teams Work Since founding Process Pro, we've completed dozens of Salesforce-to-HubSpot migrations. At...
Hot Takes About the HubSpot <> ChatGPT Connector
Since launching in June of 2025, HubSpot’s ChatGPT connector has generated plenty of curiosity, especially among go-to-market teams eager to...
Tracking Booked Revenue vs Earned Revenue in HubSpot
For businesses that rely on recurring revenue, it can be surprisingly easy to confuse “bookings” and “earned (or recognized) revenue.” Yet those...
Pro Tip: Preventing Duplicate Records Across HubSpot Brands
The Problem When one of our SaaS clients with a partner-led sales process acquired one of their partners, they brought the new team into HubSpot...
Common HubSpot Salesforce Sync Issues and How to Solve Them
For go-to-market teams that are using HubSpot and Salesforce simultaneously, integrating the two platforms can dramatically improve alignment...
HubSpot Fall 2025 Product Releases: What These AI-Powered Updates Mean for Your Business (And Why Data Strategy Matters)
HubSpot just announced its Fall 2025 Spotlight releases, and after spending the past month in beta testing with select clients, we can...