Case Study: Building a Custom HubSpot White Space Agent to Automate Cross-Sell and Drive New Revenue
Spectrum VoIP had the product catalog. They had the customer base. What they didn't have was a scalable way to identify which customers were...
Agents
Breeze AI: What Works, What Needs Improvement, & What HubSpot Users Are Saying
From the April 8th, 2026, edition of How Teams Work A few weeks ago, my co-founder Andrew was at HubSpot House event during SXSW. He expected a...
AI Readiness Checklist for HubSpot GTM Teams
Preparing your team for AI in HubSpot can feel overwhelming. With new tools, evolving capabilities, and the pressure to “do more with AI,” it...
How to Manage Your HubSpot Credits Without Surprises on Your Bill
If you’ve ever worried about unexpected charges in HubSpot, you’re not alone. Many teams don’t fully understand how HubSpot credits work or how...
Loop Marketing: HubSpot’s Next Evolution Beyond the Funnel
At INBOUND 2025, HubSpot introduced a new framework called Loop Marketing. The announcement reflects a major shift in how marketers think about...
HubSpot Credits & the Hidden Cost of Smart Properties
If you're considering any of HubSpot's newer AI-powered features, such as Buyer Intent, Customer Agent, or the Prospecting Agent, there’s one...